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Music is a conduit to more than most people give it credit for, it’s a constant mirror for what’s happening. Storytelling goes so far and music allows so many stories to be told at one time.

https://www.musicbusinessworld....wide.com/streaming-i

‘Streaming is one part of an artist’s evolution. Amazon is looking for all the ways to connect you to your fans.’ - Music Business Worldwide
www.musicbusinessworldwide.com

‘Streaming is one part of an artist’s evolution. Amazon is looking for all the ways to connect you to your fans.’ - Music Business Worldwide

Phylicia Fant, Head of Music Industry and Culture Collaborations at Amazon Music talks about breaking into the business, her experience in the major label system, the marriage of technology and creativity and the ongoing power of music

These fans have a very high willingness to pay. They want to unlock access to a relationship with an artist that they love. And you need a marketplace to do that. You need a two-sided marketplace that has direct access to artists and fans to facilitate that.

These fans have a very high willingness to pay. They want to unlock access to a relationship with an artist that they love. And you need a marketplace to do that. You need a two-sided marketplace that has direct access to artists and fans to facilitate that.

And let’s be real, streaming is also not enough for streamers. It’s a hard business model to make the math work. And we’re not so interested in the zero-sum game that is defined by a fan-powered model, or a pro-rata model, or artist-centric model, whatever. This in the end is dividing the pie into thinner and thinner slices. We’re more interested in putting new pies on the table. And… we feel like we’re in a position to capture that opportunity.

So when we hear about rights holders talking about trying to build relationships with fans, I’m not surprised. They need to do that. What we’re excited about at SoundCloud is that’s what we do every day. We’re a social platform in music, and now finding ways to productize that and monetize that, and put dollars in artists’ pockets through that relationship that they have directly with their fans. That’s going to be the new “pies on the table.”


https://www.musicbusinessworld....wide.com/podcast/sou

SoundCloud’s Eliah Seton on superfans, sale rumors, AI and the future of music - Music Business Worldwide
www.musicbusinessworldwide.com

SoundCloud’s Eliah Seton on superfans, sale rumors, AI and the future of music - Music Business Worldwide

SoundCloud has built a “two-sided” platform for fans and artists. Eliah Seton says this is exactly what the music industry needs now.

When leaders neglect accountability, performance can suffer. Teams may lack direction, fail to meet goals and miss opportunities for improvement. In the long term, the business may struggle to move forward at all.

https://www.entrepreneur.com/l....eadership/the-4-pill

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www.entrepreneur.com

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Being a good leader can feel like an abstract goal, but it doesn't have to be. Here are the four pillars that I believe are the foundation of effective, successful leadership.

MENTORING MONDAYS VOL. 16 by Pastor David Oyedepo Jr.

JULY 15, 2024

A Weekly Newsletter



Hindrances to Enterprise Pt. 1 (Lack of Vision and Unhealthy Comparison)



Good day, Nation Builder!



I trust you are excellent!



It's such a great joy to come your way again. Last week, we began the series on Enterprise and Nation Building, where I shared the importance of Enterprise for us as Nation Builders and how God blesses the work of our hands so that we become channels of blessings to humanity.



Today, I'd like to shed some light on how to overcome some hindrances to Enterprise:



1. Lack of Vision

"Where there is no vision, the people perish: but he that keepeth the law, happy is he." (Proverbs 29:18 KJV)

Everyone craves success. Success in itself is not wrong; however, it is important to strive to be successful in the path that God has called you. It is because of lack of vision that many young folks dabble into several ventures and ultimately end up in confusion. It is important to know that you have a specific task meant for you alone and only God can reveal it to you.



"I knew you before I formed you in your mother's womb. Before you were born I set you apart and appointed you as my spokesman to the world." (Jeremiah 1:5 NLT)



From our standpoint as believers, we realize that God has a plan for every one of us and that plan covers every aspect of life. Instead of running around, hopping from one business to another, take out time to find out exactly what God wants you to do. Before venturing out on a new career path, seek God's direction to clarify if that is what He has wired you for.



2. Unhealthy Comparison

"However, when they measure themselves with themselves and compare themselves with one another, they are without understanding and behave unwisely." 2 Corinthians 10:12b (AMP)

Another challenge I see amongst young individuals is the problem of comparison. Comparison is often said to be the thief of joy. When you constantly measure your progress against others, it can lead to feelings of inadequacy and discouragement.



Everyone of us has a unique assignment/path in life and you are designed to fulfill a distinct part of the larger picture in Nation Building. In our various fields of practice, we are to complement each other rather than compete. While it is not wrong to draw inspiration from others, ensure that you do not fall into the danger of comparison. Always remember that God has equipped you with everything necessary to succeed in your unique calling.



It is true that we live in a time where many youths have developed apathy towards work, and so next week we will discuss how to overcome the challenges of Indiscipline and Lack of Capital.

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The background that makes everything works is the Knowledge of Him that has called us to glory and virtue.

To breakthrough, you must enforce the light and the understanding the victory God has wroth in Christ for you, in order to escape the corruption in the world 2 Peter 1:3

To break the patterns in your life, there must be a higher pattern. Forgiveness of sin is not all what Christ came for, God has been forgiving people before Christ came, Jesus came for our escape from corruption . The issue is that Christ came and died for me and He took me out of the World 2 Corinthian 5:14 (to escape the corruption that is in the world)

The mystery of the death of Christ is the mystery of identification with the world (God with us - He is the Life). When a man released into a woman, the man give the woman his life, the baby in her is for the man. This is actually what it means for two shall become one. The man is identical to His wife.

When Christ started to suffer, He legally identified with the World, He became sin. When they killed Him, they don't know that they are killing everybody. When God saw Christ suffering, He saw the whole World suffering.

The death of Jesus Christ is my death. He was resurrected not to live in this world but in the heavenly places. So am I.

Even in your family, you are there as a messenger, you are sent to show them what Christ has done. Know ye know man after the flesh. You are not who they told you , you are.

When you pray, something happens but when you pray with Light, more things happens. Behind the authority of true men of God is the victory of Christ, not just the fasting and prayer.

The understanding of the victory of Christ is the highest form of power

The blood of Jesus is a statement of the death of Christ (I bear in my body the mark of Christ). The mark of the blood of Christ is a mark of death. I am no more of this world.

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Comedian Basketmouth has clarified his recent shade aimed at Wizkid, stating it was a marketing tactic to generate buzz for his Canadian tour. 

During Davido and Chioma’s wedding, Basketmouth jokingly lamented the difficulty in promoting his tour due to the attention focused on the wedding, even overshadowing Wizkid’s social media drama. 

The comment sparked backlash from Wizkid’s fans, who threatened to “cancel” him. 


However, in a recent interview on Backstage Banter, Basketmouth revealed that his intention was to create a stir and get people talking, which ultimately worked in his favor. 

He assured that Wizkid is a friend and the shade was just a clever marketing move to generate attention.

He said: “Wizkid is my guy…that was a marketing technique. But I knew it was going to be edgy.

“I knew it was going to hit people. I knew they were going to get upset and they did exactly what I wanted them to do. It worked”.

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As a marketer you’ve probably seen it before: The old vanishing act. A lead that showed promise gradually becomes unresponsive, and goes cold. Next thing you know, it’s disappeared. In this article, learn five ways to warm up cold leads.

There are plenty of reasons why this might happen. If you put yourself in a customer’s shoes, you’ll know that life is busy and full of distractions. Your offer might simply have slipped out of mind, while they were chasing another online “butterfly,” or they might be waiting for the right time, or weighing up the options.

How can marketing automation help you rekindle the fires of interest? What follows are five tactics that have proven most effective.

Warm up Cold Leads
Share Evergreen Content on Your Blog

Evergreen content, by definition, is always going to be interesting. It’s not breaking news, nor is it a temporary fad or trend. This kind of content, by its very nature, will draw visitors for years to come. So when you’re designing this kind of content for your blog, make sure you’re addressing a potential customer’s burning issues, and include ideas that stand the test of time.

The great thing about this kind of content is that you can create it once, and then gradually share it in stages through an email marketing campaign.

Use Drip Tactics

Professional gardeners use drip irrigation systems to save water and nurture their plants – it’s efficient, cost-effective and it works.

This may have been the inspiration for drip marketing tactics to warm up cold leads. Just like gardening, the secret is in timing, consistency and care. You don’t want to flood your customers with too much content too soon, and you don’t want them to forget you either. Bi-weekly or monthly messages kept short and to the point will usually do the trick.

Keep Your Landing Pages Fresh

If that prospect makes the split-second decision to click through to your landing page, what reward will he find? In order to fan those embers of interest into a blaze, you’ll need to make the user experience on your landing page worthwhile.

Landing pages that are cluttered, confusing, or that take too long to scan aren’t as effective as compact, crisp pages with clear links to useful resources. The best landing page examples have a clear, immediately understandable message, and are focused on one primary CTA.

Investigate the Reasons for the Problem

Some aspects of human behavior might be forever wrapped in mystery – like why we laugh, for example. But discovering the reason for a lead losing interest doesn’t have to remain a mystery.

It might be as simple as a direct, personal chat, or just a little common sense, or even a friendly survey in an email message. Whichever route you choose, finding the answer to this question will help you fine-tune your marketing machine, and avoid the mistakes in future.

Remind Them about What They’re Missing

Nobody likes to miss out, so when sharing content, promoting deals or bragging about your company’s achievements, why not make use of the fear of missing out (FOMO)? Eye-catching images, and attention-grabbing headlines can be just the right remedy for warming up cold leads. For example:

“Hey [Client Name], here’s what you may have missed on our blog while you were away…”

Just because your lead has gone ‘cold’ doesn’t mean that it’s a lost cause. There are ways to warm them up again, with a little care, some personal attention, and of course, leveraging the power of marketing automation.

Copied from https://www.rightoninteractive.....com/lead-nurturing/

5 Ways to Warm up Cold Leads - Right On Interactive
www.rightoninteractive.com

5 Ways to Warm up Cold Leads - Right On Interactive

As a marketer you’ve seen it before: An imbound lead that showed promise goes cold and disappears. In this article, learn five ways to warm up cold leads.

Adeboye to youths: Discharge your responsibilities towards your parents


THE General Overseer of the Redeemed Christian Church of God, RCCG, Pastor Enoch Adejare Adeboye, has urged Nigerian youths to take care of their aged parents.

Adeboye made this known at the RCCG headquarters in Ebute-Metta on Sunday during the July Thanksgiving service, which had the theme ‘The Heirs of God.’

Speed Painting, like medicine, leaves no room for error — Dr. Ojeabuo, A Speed Painter00 / 00

The revered cleric who preached online from the church Mount Camel in Ifewara, Osun state cautioned Nigerian youths against abandoning their parents at old age, stressing that such an attitude usually reflects negatively on such children.

Highlighting the positive impact of his mother’s blessing on him, RCCG G.O said being dutiful to parents attracts both physical and spiritual blessings. Adding that the blessing of God and that of his mother made way for him.

In his words: “Those of you who would have had the opportunity of being blessed by your biological parents, I congratulate you because their blessings would last.

“Younger ones make sure you take good care of your parents because if they blessed you, you will be blessed.

“I have said it before that what I am today, I am by the special grace of God and the blessing of my mum. Anytime I pleased her, did something special for her when I was a little kid, she had this prayer she always prayed for me; she would say ‘you this boy, you will call one person and two hundred would answer’. Of course, I didn’t know the meaning of that. How could I beckon one person and 200 would answer?

“But today, if we had a ministers’ conference and I said pastor, come and I did not mention the name of the pastor, by the grace of God, more than 200 hundred pastors would turn around.

“If you have been blessed by your parents’ congratulations, I would appeal to all of you who have parents to continue to take good care of them so that they can continue to pronounce blessings upon you.”


https://www.vanguardngr.com/20....24/07/adeboye-to-you

Unveiling the Wonders of Faith! By David Oyedepo
Topic: Unveiling the Wonders of Faith!

WELCOME To another exciting week. I hope you were blessed by the teaching of last week. Today, we shall focus on: Unveiling the Wonders of Faith!

We need to begin by defining what faith is because understanding is what makes outstanding. From scriptures we understand that faith is the master key to the world of the supernatural. That is, faith is the platform for the command of the supernatural. It is written: Now faith is the substance of things hoped for, the evidence of things not seen. For by it the elders obtained a good report. Through faith we understand that the worlds were framed by the word of God… (Hebrews 11:1-3). Thus, life without faith is a miserable adventure. This is because faith defines the quality of every believer’s destiny as our inheritances in redemption are deliverable by it.

What then, are the Wonders of Faith?

Let’s begin by saying that faith is a beautifier of the destiny of the saints because everything that works in the Kingdom answers to faith including salvation, healing and breakthroughs. However, for us to experience and enjoy the wonders of faith, we must recognise that faith requires that we share responsibility with God to have our desires met. In other words, there is always what we must do to see our desires delivered. For instance, after Peter’s sermon on the day of Pentecost, the multitudes asked: Now when they heard [this], they were pricked in their heart, and said unto Peter and to the rest of the apostles, Men [and] brethren, what shall we do (Act 2:37). Peter’s response confirmed that there is no other way to be saved than to repent. Therefore, if we are interested in seeing our desires delivered, we must endeavour to know our responsibilities in that deal and obey them (John 5:1-5, 9:1-8, 21:5-6).

Also, to experience the wonders of faith, we must understand that faith is a living force, drawn from the living Word to produce living proofs. For instance, the woman with the issue of blood touched Jesus, the living Word, and drew virtue from Him for her healing, He said: …Daughter, be of good comfort: thy faith hath made thee whole; go in peace (Luke 8:40-48).


Furthermore, faith provokes the healing power of God. It makes whole and raises the dead (Matthew 14:36; Luke 8:40-48; John 11:4. This makes faith the very foundation of life in the Kingdom (2 Peter 1:5-6; Acts 6:7). That’s why being saved is not enough; it is important to build our faith so we can maximise the blessedness of redemption. That is, in fact, faith is the very substance of redemption. For example, without Christ we can do nothing but it takes faith to bring the hand of God to bear on our issues. It is important to know that the Word of God is the raw material for faith. As it is written: So then faith cometh by hearing, and hearing by the word of God (Romans 10:17). For instance, the earth was without form and void but God created the wonders we see in the world today by His Word through the weapon of faith. Thus, it is faith that gives value to the Word. To enjoy the wonders of faith we need to know the Word and have the faith that will make it deliver. Remember the Bible says: And blessed is she that believed: for there shall be a performance of those things which were told her from the Lord (Luke 1:45).

Furthermore, talking about the wonders of faith, it is the most potent spiritual force that empowers a mortal man to operate in the class of God. For example, through faith, Moses operated in the class of God in Egypt. Faith translated Daniel, Shadrach, Meshach and Abednego into divine entities. That’s why fire had no power over them. Also, the lions could not consume Daniel because he believed in God. When faith becomes adequate in any area of our lives, we are in command after the order of God (Exodus 7:1; Daniel 3:12-17, 6:22-23). This is why faith is not a religious principle or philosophy; it is a Kingdom mystery. It is not a belief system; rather, it is a spiritual weapon. Faith is our capital asset in the Kingdom. In fact, Jesus said that it is to everyone according to his faith (Matthew 9:28-29). That clearly defines how potent the force of faith is!

It is important to mention that faith is a spiritual virtue with unlimited capacity for growth. Apostle Paul said: We are bound to thank God always for you, brethren, as it is meet, because that your faith groweth exceedingly, and the charity of every one of you all toward each other aboundeth (2 Thessalonians 1:3; see also Ephesians 4:13). Since faith has unlimited capacity for growth, our commitment to growing it is an unending task. No matter our present level, there are greater heights to scale. That means, as we continue developing our faith, God will be translating us into saviours and we shall be operating in His class (Obadiah 1:17; John 14:12).

In conclusion, to constantly bask in the wonders of faith, we must commit to building our faith as a lifestyle because all faith-fired people are tireless students of the Word (Romans 11:33). Building our faith is a lifetime task and the wisest investment we can make in our spiritual adventure. This is because as we grow from faith to faith, we grow from glory to glory (Romans 1:17; Habakkuk 2:4; Galatians 3:11; Hebrews 10:38). The good news is that faith still works wonders today! However, you must be born again. Are you born again? If you are not, this is an opportunity to do so. Simply say the following prayer: Lord Jesus, I come to You today. I am a sinner. Forgive me my sins. Cleanse me with Your precious Blood. Today, I accept You as my Lord and personal Saviour. Thank You Jesus for saving me! Now I know I am born again!” For further reading, please get my books: Unlimited Power of Faith, Exploits of Faith, Born to Win and Satan get Lost.

I invite you to come and fellowship with us at the Faith Tabernacle, Canaanland, Ota, the covenant home of Winners. We have five services on Sundays, holding at 60 a.m., 7:50 a.m., 9:40 a.m., 11:30 a.m. and 1:20 p.m. respectively. I know this teaching has blessed you. Write and share your testimony with me through: Faith Tabernacle, Canaanland, Ota, P.M.B. 21688, Ikeja, Lagos, Nigeria; or call 01-4548070, 01-4548280; or E-mail: feedback@lfcww.org; Face book: www.facebook.com/davidoyedepoministries/; Twitter: @DavidOyedepoMin



David O. Oyedepo is a Nigerian Christian author, architect, preacher, and the founder and presiding bishop of the mega church, Living Faith Church Worldwide, also known as Winners’ Chapel

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I am on my way to my glory realm.

I am on my way, see me riding on the sky

No more limitation, no more breaking down

There has been a rename, glory is my new name

I am on my way by the Word of the LORD

My status is changing, no more decline, I'm on my way to better days